Having spent much of the past thirty years of my life in the advertising industry, the flaws of President Obama's health care message are apparent and massive. Most people outside the ad business will tell you that commercials try to beat you over the head to make you buy what you don't need or want. In truth advertising that doesn't address the public's needs or wants does not work. On top of that, if a consumer keeps being exposed to a message that does not meet a need, they begin to tune it out quickly; it's called wear-out. Finally if the message keeps changing, consumers get suspicious.
Sound Familiar? That's because almost since his inauguration the POTUS has been beating us over the head with a heath care message that does not address the needs or wants of the majority of American voters. His heath care effort is designed to make sure everyone has heath care, pre-existing conditions are covered and there is a public option to ensure greater competition to keep prices low.
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2 comments:
He did the same thing during his campaign: Kept changing his message. Change we need, change we can believe in, and I seem to recall there were others. It was change for the sake of change.
He himself was like a novelty toy, ready to be snapped up off the shelves as the latest fad - kind of like the Cabbage Patch Kids back in the day.
Great article Sammy.
Keep up the good work.
People truly are tired of hearing from Obama, the content pretty much all sounds the same, his poll numbers are dropping like crazy.
If people don't want the product, he needs to stop trying to produce it.
Deborah F. Hamilton
Right Truth
http://www.righttruth.typepad.com
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