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Monday, August 5, 2013

Here Comes Sharknado Merchandise

Yogurt: Merchandising, merchandising, where the real money from the movie is made. Spaceballs-the T-shirt, Spaceballs-the Coloring Book, Spaceballs-the Lunch box, Spaceballs-the Breakfast Cereal, Spaceballs-the Flame Thrower.
[turns it on]Dink, Dink, Dink, Dink, Dink, Dink: Ooooh!
Yogurt: [reacts to dinks] The kids love this one.
[a dink hands him a doll that looks likes Yogurt]
Yogurt: And last but not least, Spaceballs the doll, me.
Good News "B" Movie Fans Here Comes Sharknado Merchandising. The Syfy sensation which aired a few weeks provided an entertaining evening of twitter memes. The  movie created such a buzz that Syfy has green-lit a sequel- Sharknado 2 (working title)the movie will be produced by The Asylum According to SyFi. But before then...we have Sharknado the Merchandise

Syfy and The Asylum today announced the first ever Sharknado merchandising program with Earthbound LLC, a leading direct to retail and brand licensing agency, which will extend the Sharknado pop culture and social media phenomenon into a wide range of potential merchandise, from fashion tees, bags, posters, accessories and costumes to gaming, among other areas.

The first wave of Sharknado t-shirts will hit retail stores nationally within the coming weeks.
“The public’s appetite for the incredible Sharknado franchise has been remarkable,” said Jeff Li, Vice President, Syfy Ventures. “The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales.”

“We’re excited to be working with Earthbound and Syfy, and to seeing Sharknado on every t-shirt, umbrella, and chainsaw in America,” said Paul Bales, Partner at The Asylum.

“The worldwide response to Sharknado has again proven the power of Syfy. We look forward to launching a major program with Sharknado and other strategic product extensions with Syfy,” said Jeffrey Cohen, Co-Founder and President of Earthbound.
When the movie ratings came out people didn't understand why there would be major excitement for a movie that was a twitter hit (640,000 tweets) but not a ratings hit. Licensing the brand may just be the reason. Having worked for companies such as Nickelodeon and Marvel I can attest to the fact that for some brands, the stenciling is what brings the profits.

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