The mainstream media gets its Gaza casualty numbers from Hamas and the terrorist organization gave some insight into how they come up with their figures. The Hamas interior ministry issued guidelines to Gaza Strip social media users on how to lie about the conflict when discussing it with outsiders outsiders: "Anyone killed or martyred is to be called a civilian from Gaza or Palestine, before we talk about his status in jihad or his military rank. Don't forget to always add 'innocent civilian' or 'innocent citizen' in your description of those killed in Israeli attacks on Gaza."
The guidelines, which Hamas calls the "Be Aware – Social Media Activist Awareness Campaign," were issued via an instructional video posted on its official website and via posters published on its Twitter and Facebook pages. The video and posters were also embedded on the ministry's social media accounts and forums.
The video and guidelines were published in Arabic, but MEMRI has translated parts of the text into English:
Anyone killed or martyred is to be called a civilian from Gaza or Palestine, before we talk about his status in jihad or his military rank. Don't forget to always add 'innocent civilian' or 'innocent citizen' in your description of those killed in Israeli attacks on Gaza.The interior ministry also published suggestions for Palestinian activists who speak to Western civilians via social media. They emphasized that conversations with those Westerners should be conducted differently from conversations with their Arab contacts:
Begin [your reports of] news of resistance actions with the phrase 'In response to the cruel Israeli attack,' and conclude with the phrase 'This many people have been martyred since Israel launched its aggression against Gaza.' Be sure to always perpetuate the principle of 'the role of the occupation is attack, and we in Palestine are fulfilling [the role of] the reaction.'
Beware of spreading rumors from Israeli spokesmen, particularly those that harm the home front. Be wary regarding accepting the occupation's version [of events]. You must always cast doubts on this [version], disprove it, and treat it as false.
Avoid publishing pictures of rockets fired into Israel from [Gaza] city centers. This [would] provide a pretext for attacking residential areas in the Gaza Strip. Do not publish or share photos or video clips showing rocket launching sites or the movement of resistance [forces] in Gaza.
To the administrators of news pages on Facebook: Do not publish close-ups of masked men with heavy weapons, so that your page will not be shut down [by Facebook] on the claim that you are inciting violence. In your coverage, be sure that you say: 'The locally manufactured shells fired by the resistance are a natural response to the Israeli occupation that deliberately fires rockets against civilians in the West Bank and Gaza'..."
When speaking to the West, you must use political, rational, and persuasive discourse, and avoid emotional discourse aimed at begging for sympathy. There are elements with a conscience in the world; you must maintain contact with them and activate them for the benefit of Palestine. Their role is to shame the occupation and expose its violations.
Avoid entering into a political argument with a Westerner aimed at convincing him that the Holocaust is a lie and deceit; instead, equate it with Israel's crimes against Palestinian civilians.
The narrative of life vs. the narrative of blood: [When speaking] to an Arab friend, start with the number of martyrs. [But when speaking] to a Western friend, start with the number of wounded and dead. Be sure to humanize the Palestinian suffering. Try to paint a picture of the suffering of the civilians in Gaza and the West Bank during the occupation's operations and its bombings of cities and villages.
Do not publish photos of military commanders. Do not mention their names in public, and do not praise their achievements in conversations with foreign friends!